Perfection is not a feature of this world, but we strive with all our heart to achieve it.

Our greatest secret is love, from which everything is born. Love for nature, life, enjoyment, people.
From there comes dedication, which enriches knowledge – new, innovative, but also old, inherited.

The Stara Rakija brand name already indicates our desire to preserve tradition for generations to come. We set ourselves the goal of not compromising the integrity and quality of this traditional Serbian drink through modern technological processes, because quality is something without which our story about Stara Rakija would not be possible. On the other hand, we decided to combine heritage with a modern and urban lifestyle, giving Stara Rakija a timeless context.